Ken Broda-Bahm PhD is a nationally known litigation consultant.  His excellent article “The Better Teacher: Be an Expert at Testifying and Not Just a Testifying Expert” appears in the February 2013 issue of PersuasionStrategies.com.

Dr. Broda-Bahm recommends an effective expert witness needs to:

  • Convey the need for the expert opinion
  • Show why your analysis is better than the analysis of a competing expert
  • Fight back when your conclusions or methods are challenged
  • Focus on how and not simply why
  • Start with what you can show, then work back to what you can tell
  • Emphasize your teaching ability as much as you emphasize your expertise

Ken Broda-Bahm, PhD, recently spoke at the SEAK 22nd Annual National Expert Witness Conference.